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BTS Recently Become Global House Ambassadors For Luxury Fashion Brand, Louis Vuitton

by Victoria Marian Belmis / Apr 24, 2021 06:08 AM EDT

HYBE's, formerly Big Hit Entertainment, BTS, being active since 2013, is the biggest K-pop group in the world today. The K-pop boy group has released hit after hit, and their fans, the ARMYs, numbering in the millions, are known as one of the most loyal and supportive K-pop fandoms.

Recently, ARMYs are given another reason to cheer for BTS as BTS becomes the official ambassadors for a luxury fashion brand.

As of writing this article, on the 23rd of April, the international luxury brand, Louis Vuitton, revealed that Big Hit Entertainment's BTS is their latest house ambassador. Louis Vuitton dubbed BTS as "Pop Icons," and they also compliment BTS for the positive influence and impact BTS has on a global scale. 

Additionally, Louis Vuitton continued by saying that they are happy to welcome the members of Big Hit Entertainment's BTS, RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook in the family of Louis Vuitton. 

To commemorate this, Louis Vuitton posted a photo of BTS wearing fashionable and tasteful clothing.

The artistic director of Louis Vuitton's menswear collection, Virgil Abloh, went on to say that he is looking forward to making a deep and meaningful collaboration with BTS via the combination of contemporary and luxury style. 

Abloh added that there are multiple upcoming projects with Big Hit Entertainment's BTS.

To show their excitement, the members of BTS also said that becoming global ambassadors is an important moment for the K-pop boy group, and they are looking forward to the upcoming collaborations with Louis Vuitton. 

Hopefully, BTS will sport Louis Vuitton apparel in their rumored May comeback.

It should be noted that BTS previously wore Louis Vuitton apparel for the 63rd Grammy Awards back in March 2021.

Congratulations to BTS for another major milestone!

To read about BTS and other K-pop acts becoming a lineup for an upcoming concert, click here.

To read about BTS' Jimin dubbed as the best male dancer in K-pop 2021, click here.

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