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Fastest To 100 Million: JYP Entertainment’s ITZY Makes Breakthrough With ‘Mafia in the Morning’

by Victoria Marian Belmis / May 24, 2021 06:54 AM EDT

On the 30th of April, JYP Entertainment's ITZY dropped their most recent album "GUESS WHO." The album included 6 tracks and spearheading the songs is "Mafia in the Morning," being their title track.

Fans initially noted that similar to "DALLA DALLA", ITZY's "Mafia in the Morning" was not to their liking. But after giving the title track some time to grow on them and with the album and title song winning multiple awards, breaking records, and topping charts, netizens went on to take back what they said.

Currently JYP Entertainment's ITZY once again made headlines as the music video of their most recent title track becomes their fastest music video to reach 100 million hits on YouTube.

Recently, on the 23rd of May at approximately 12 a.m. Korea Standard Time, the music video for ITZY's most recent title song, "In the morning," went beyond 100 million views on YouTube.

This means that the MV makes it as ITZY's fifth music video to reach this milestone. ITZY's prior music videos who attained the same feat were "DALLA DALLA," "ICY," "WANNABE," and "Not Shy."

Initially, JYP Entertainment's ITZY dropped the music video for their title track "Mafia in the morning" on the 30th of April on 1:00 p.m. Korean Standard Time. This means the MV took just 22 days and 11 hours to attain the breakthrough. 

As of writing this article, ITZY's MV for "Mafia in the Morning" has 101,320,553 views, 2.7 million likes, and 405,104 comments.

ITZY's "Mafia in the morning" is now their quickest music video to reach the 100 million mark. Prior to their most recent music video, ITZY's "Not Shy" was their fastest song to reach 100 million views, taking a month and 10 days.

ITZY's most recent title track seems to not be interested in stopping as it is on course to reach 150 million and 200 million views quickly as well.

Congratulations to JYP Entertainment's ITZY for reaching another milestone!

To  read about speculations on ITZY's Ryujin and NCT's Haechan dating, click here.

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