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YG Entertainment Angers TREASURE Fans After Mishandling Promotions For ‘DARARI’

by Victoria Marian Belmis / May 02, 2022 10:18 AM EDT

Treasure Makers are not happy with YG Entertainment's recent decision towards TREASURE and their viral song "DARARI."

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Previously in March, TREASURE was confirmed to begin promotions for their hit b-sidetrack "DARARI" on music shows this April. The song became a viral hit on TikTok and due to this, YG Entertainment was planning on banking on the track's success.

YG Entertainment's announcement made Treasure Makers (TREASURE's fandom) excited. But now May has come and netizens are yet to be graced with a "DARARI" music video. Notably, it seems as fans should no longer anticipate this as promotions for "DARARI" have been canceled.

On the 1st of May, the members of YG Entertainment's TREASURE had an online meet and greet with fans. In the event, a Treasure Maker asked Hyunsuk regarding promotions for "DARARI." 

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In the fan meet, the TREASURE member revealed that promotions for "DARARI" have been canceled. Furthermore, during a fansign in Japan, TREASURE's Haruto confirmed that the K-Pop group had finished filming the MV for "DARARI." But it is yet to be known if fans will even get to see the music video.


Following the cancellation news, YG Entertainment has gone on to garner backlash from TREASURE fans. The label became under fire from Treasure Makers as they did not even release an official statement on the cancellation.

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For some fans, TREASURE's "DARARI" could have increased the K-Pop group's popularity overseas. Due to this, fans are showing distaste towards YG Entertainment for mishandling the group.

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