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Jessi's 'ZOOM' Music Video Surpasses 10 Million Views, Psy, TxT, And More Join the ‘ZOOM’ Challenge

by Victoria Marian Belmis / Apr 22, 2022 07:43 AM EDT

The new song "ZOOM" challenge released by Jessi is getting a hot response.

Jessi's new digital single "ZOOM" music video surpassed 10 million views on YouTube as of the morning of the 22nd.

The music video for "ZOOM" garnered attention as it recorded 2 million views in 12 hours and 4 million views in two days. For over a week now, it has been maintaining its spot as one of the trending music on YouTube.

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"ZOOM" is a trap hip-hop genre song that intuitively unravels the image of modern people living in the "moment' by taking pictures. Jessi's unique confident attitude and addictive hook part have consistently been well received by domestic and foreign listeners, and are continuing to show presence on various music charts.

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In addition, the performance of "ZOOM" with Jessi and the choreography team LACHICA provides even more fun. Thanks to various key point choreography such as "Zoom In Zoom Out," "Fishing Dance," and "Selfie Pose," performance contents such as various special clips and relay dance, as well as Lachika's choreography video, are trending in numerous social media sites.

@itsjessibaby Moveeeeee out the way #soobin #yeonjun #txt #jessi #제시 #zoomjessi #zoomchallenge #zoominzoomoutchallenge ♬ ZOOM - Jessi


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The "ZOOM" challenge is also gaining popularity on TikTok and other SNS. In addition to the original version of Jessie and LACHIKA, PNation head PSY, variety star Yoo Jae Seok, Lee Sang Yeop, Oh Na Ra, Jeon So Min, and Mi Joo from tvN's "Six Sense 3" team, dancer Aiki, broadcaster Jonathan, K-Pop group Tomorrow By Together members Yeonjun and Soobin participated in the "ZOOM" challenge on TikTok.

READ: K-Pop Collaborations Incoming: Studio Choom Reveals ENHYPEN’s Jungwon and Ni-ki As Their First ‘MIX & MAX’ Duo

Jessi shared a creative challenge video in which many netizens participated on her SNS. Jessi also previously led the popularity of the SNS dance challenge with "NUNU NANA," "What Type of X," and "Cold Blooded."

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