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Scotch Whisky making ‘MONEY’: BLACKPINK’s Lisa is Chivas Regal’s New Brand Ambassador!

by Victoria Marian Belmis / Mar 15, 2022 11:52 AM EDT

Chivas Regal, Scotch Whisky company, recently revealed that BLACKPINK's Lisa is their newest Asia Brand Ambassador via a promotional video that shows the Thai idol's personal journey of unstoppable movement towards success.

READ: TREASURE's Jihoon Can't Stop Admiring His Sunbae, BLACKPINK's Lisa!

Notably, the campaign, entitled "I Rise, We Rise," shows the idea of a person being one's self and ultimately sharing success. In the Chivas Regal campaign video BLACKPINK Lisa reveals that we should make success on our own terms. THough success means nothing, unless it is shared.

Furthermore, BLACKPINK's Lisa explains that she feels that her background of working hard to get to where she is in line with Chivas Regal's brand and vision. Adding to this, the "MONEY" singer also enjoys whiskey.

BLACKPINK's Lisa shared that after being on such a huge personal journey and hustling over the past few years, she wants to inspire people to elevate themselves. Thus, It was a no-brainer to partner with Chivas Regal, as the company's values are aligned with Lisa.

READ: YG Idols Reveal Upcoming YG Entertainment Artist Releases Including WINNER, iKON, BLACKPINK Comeback, & More!

To the delight of netizens and fans, Chivas Regal Global Marketing Director,Nick Blacknell went on to supplement why the company chose BLACKPINK's Lisa as the spokesperson of the campaign.

"As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us. Lisa is a global superstar, and more importantly a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our 'I Rise. We Rise' campaign," Chivas Regal Global Marketing Director, Nick Blacknell noted.

READ: BLACKPINK, Apink, Girls' Generation, TWICE, & More, March's Brand Reputation Queens!

Congratulations to Chivas Regal and BLACKPINK's Lisa for the new partnership!

Stay tuned for more news and updates regarding your favorite K-pop artists!

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