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These Are The Most Popular K-Pop Girl Groups Based On Brand Power!

by Victoria Marian Belmis / Sep 12, 2021 08:23 AM EDT
Red Velvet

It's that time of the month again! The Korean Business Research Institute has revealed this month's brand reputation rankings for girl groups!

For the month of September, BLACKPINK yet again secured the top spot with a brand reputation index of 3,702,433. It also marks a 14.16% increase from the last month's brand score.

Coming in at close second is no other than Girls' Generation. The 9-membered girl group saw a 53.49% increase in their brand index compared to last month. The beloved "Nation's Girl Group" scored a brand reputation index of 3,601,929 for the month of September.

Red Velvet saw a 42.47% rise in their previous month's score but retained the third spot on this list with a total of 3,552,477 brand reputation index.

Completing the top 5 is SM Entertainment's aespa and JYP Entertainment's TWICE who secured the fourth and fifth places, respectively. The rookie girl group from SM Entertainment saw a 5.99% decrease from their previous brand index. For September, aespa scored a brand index of 2,545,718. Meanwhile, TWICE saw a 1.72% increase after scoring a brand index of 2,431,734.

Here's the complete list of the top 30 most popular K-Pop girl groups based on the brand reputation index.


#2 Girls' Generation

#3 Red Velvet

#4 aespa


#6 Brave Girls

#7 Oh My Girl

#8 Lovelyz


#10 Apink

#11 fromis_9



#14 WJSN (Cosmic Girls)


#16 (G)I-DLE


#18 Weeekly

#19 CLC

#20 Dreamcatcher

#21 Brown Eyed Girls

#22 ITZY

#23 Girl's Day

#24 f(x)


#26 Weki Meki

#27 Ladies' Code

#28 Cherry Bullet

#29 EXID

#30 After School

The brand reputation rankings data were gathered by the Korean Business Research Institute and covers the participation of consumers, coverage of media, interaction, and lastly, the community indexes of multiple K-pop girl groups. The data was gathered from the 11th of August up until the 11th of September. 

Congratulations to all the girl groups included in the list. Stay tuned for more updates!

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