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BTS, BLACKPINK Or TWICE, Who Is The Most Popular K-Pop Idol Group In Korea Right Now

by Victoria Marian Belmis / Jan 23, 2021 03:30 AM EST
BTS

From December 23, 2020, to January 23, 2021, the Korea Business Research Institute gathered 163,832,057 worth of index data to analyze and determine the most famous K-Pop idol groups for the first month of 2021. 

The brand reputation index of the current active idol groups is the reflection of consumer online behavior that has a great influence on brand consumption. It measures the media and consumer interest surrounding the idol group.

For the month of January, the Korea Business Research Institute saw a 13.78% increase in data, which signifies the increased consumer engagement towards idol groups.

Of the top five idol groups, four were girl groups, and there is only one boy group. 

With a brand reputation index of 8,977,181, 12-member girl group IZ*ONE snagged fifth place while (G)I-DLE placed fourth with a total brand reputation index of 9,041,104. 

Meanwhile, JYP Entertainment's TWICE saw a 62.94% increase in their brand index for the month of January 2021. The nine stunning ladies ranked third with a total brand reputation index of 9,248,874.

Jennie, Lisa, Jisoo and Rose of BLACKPINK garnered a participation index 451,704 media index 1,707,215 communication index 4,780,132 community index 4,926,552. In total, their overall brand reputation index is 11,865,603. With a staggering 41.23% increase compared to their December's index, the girls of BLACKPINK ranked second overall. 

Finally, there's no surprise that the seven legendary boys from Big Hit Entertainment placed first in the ranking. BTS' RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook brand was analyzed to have a reputation index of 15,664,084. Although their index fell by 17.44%, BTS remains as the undisputable top K-Pop idol group today. 

Here's the top 50 list of the most popular K-Pop idol groups for the month of January:

50. fromis_9

49. Shinhwa

48. Golden Child

47. Dreamcatcher

46. SF9

45. T1419

44. Weki Meki

43. INFINITE

42. VIXX

41. ATEEZ

40. BIGBANG

39. Weeekly

38. CRAVITY

37. Apink

36. ONF

35. WINNER

34. Lovelyz

33. TVXQ

32. Woo!aah!

31. Super Junior

30. LOONA

29. MOMOLAND

28. ENHYPEN

27. VICTON

26. Stray Kids

25. Girls' Generation

24. AB6IX

23. Red Velvet

22. aespa

21. APRIL

20. WJSN

19. TXT

18. MONSTA X

17. ASTRO

16. THE BOYZ

15. TREASURE

14. ITZY

13. SHINee

12. NU'EST

11. OH MY GIRL

10. MAMAMOO

9. GFRIEND

8. EXO

7. SEVENTEEN

6. NCT

5. IZ*ONE

4. (G)I-DLE

3. TWICE

2. BLACKPINK

1. BTS

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