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BTS, IU, Im Young-woong, Gong Yoo, & More, August’s Brand Reputation Rankings For Korean Celebrities

by Victoria Marian Belmis / Aug 16, 2021 06:48 AM EDT

Netizens, citizens, and fans were once again greeted with a fun treat as August's Korean celebrities and stars' brand reputation rankings are out! Find out if your favorite Korean celebrities made the top 30 here!

As of writing this article, today on the 16th of August, The Korean Business Research Institute has gone on to drop their most recent research regarding this month's brand reputation rankings for overall Korean celebrities and stars!

As always, the brand reputation rankings were found out through rigorous research of data such as the participation of consumers, coverage of media, interaction, and lastly, the community indexes of multiple Korean celebrities and stars. The data ranges from the dates of the 16th of July up until the 16th of August.

Here are the top 30 Korean celebrities and stars with the highest brand reputation rankings for the month of August:

#30 Lee Byung Hun

#29 Oh My Girl

#28 Han So Hee

#27 Cho Seung Woo

#26 Jang Min Ho

#25 Lee Seung Gi

#24 NCT

#23 Song Kang


#21 Baek Jong Won

#20 Gong Yoo

#19 SHINee

#18 Girls' Generation


#16 Brave Girls

#15 aespa

#14 Kang Daniel

#13 Red Velvet

#12 Yoo Jae Suk

#11 EXO

#10 Lee Chan Won

#9 Kim Jong Kook

#8 Ryu Hyun Jin

#7 Young Tak

#6 IU

#5 Son Heung Min


#3 Im Young Woong

#2 Kim Yeon Koung

#1 BTS

Notably, soccer star Son Heung Min started the ranking's top 5 for August as he garnered a score of 2,508,474. YG Entertainment's BLACKPINK followed suit in 4th place as the K-pop girl group scored a total index of 2,522,776.

Im Young Woong, a famous Korean trot singer, sits on the third spot with a brand reputation index of 2,916,572. Kim Yeon Koung, a Korean Olympic star under volleyball, went on to take second place in this month's brand reputation rankings as she got a brand reputation index of 3,584,626.

HYBE Label's BTS went on to top the list for this month as they garnered a total brand reputation index of 13,098,122.

Congratulations to all the Korean celebrities and stars who made it to August's brand reputation rankings!

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