Brave Entertainment Releases Apology Regarding Issues Plaguing Brave Girls’ Merchandise, Commercials, & More

Just recently on the 25th of July, Lee Jong Hwa, the vice president of Brave Entertainment, dropped a letter apologizing about the issues that were brought up by fans of their K-pop girl group, Brave Girls, with regards to the K-pop girl group's merchandise, fan café, and commercial shoot.

The apology talks about what happened on the commercial that Brave Girls shot for a brand of Soju just this July. As per the apology, a YouTuber who claimed that they were invited to the shoot leaked private information regarding the commercial via a live broadcast.

Thus, netizens and fans of Brave Girls were angry when the YouTuber noted that they were more privileged compared to other netizens and fans due to them being invited to the shoot. 

To add to this, on the 15th of July, Brave Entertainment dropped a statement that clarifies that the agency was not related to the YouTuber in any way. Brave Entertainment even noted that the agency did not give any thumbs up regarding inviting the YouTuber.

Here is a portion of the letter released by Brave Entertainment:

"This is Brave Entertainment's vice president Lee Jong Hwa.

I bow my head in apology for the many shameful events that took place recently. I would like to explain the circumstances and follow-up measures we are taking in response to the many issues, the compensation the company will be providing, and a promise that these issues will not happen again.

Brave Entertainment, which grew through the love of the fans, recognized the gravity of the many issues and reflected on them, and that is why we are posting an official apology.

Brave Entertainment was not able to meet your expectations and return the love shown by everyone, so those in charge, including myself, are all feeling heavily responsible.

I acknowledge that we were not able to prevent the shameful events in advance and reacted to the problems in an inadequate way, and I sincerely apologize once more. (...)"

To read the full letter, click here.