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BTS 2018: Companies Dying To Have V, Suga, Jin, Jungkook, RM, Jimin, J-Hope As Endorsers Than Gong Yoo, Song Joong Ki

by Betty Potts / Jun 01, 2018 02:20 AM EDT
As V, Suga, Jin, Jungkook, RM, Jimin, and J-Hope's stardom hits high-level, different businesses are doing their best to have these boys as their models. Photo by bangtan.official/Facebook Page

With the popularity of BTS, Gong Yoo, Song Joong Ki, and other South Korean stars, companies want these famous personalities as their endorsers. However, as V, Suga, Jin, Jungkook, RM, Jimin, and J-Hope's stardom hits a high level, different businesses are doing their best to have these boys as their models. Do the Bangtan Boys already surpass Song Hye Kyo's husband and the Goblin star's fame?

According to All Kpop, an advertisement expert revealed that "everyone is dying to get BTS" as their companies' models. The reason is when V, Suga, Jin, Jungkook, RM, Jimin and, J-Hope become as their endorsers, the "brand value goes up." Also, with their worldwide popularity, they can surely bring in "effective marketing."

"Currently, BTS is the number one wanted endorsement models," the advertisement expert said. In fact, a lot of companies offer the "Fake Love" hitmakers a large amount of money to become their models.

In the past, South Korea's top class male models are Song Joong Ki and Gong Yoo. The two sought-after stars received about 900 million KRW or roughly 834,879 USD to 1 billion KRW or about 927,644 USD per endorsement. But now, BTS has "a higher guarantee" compared to these two actors. Whatever amount the Bangtan Boys' side calls, it will be their payment.  

Unfortunately, a company's affiliate revealed that BTS can't accept all the offers they are receiving because of their busy schedule. It has been known that being an endorser doesn't just end up in posing for posters and filming CFs. They also have to attend the brand's events and other various activities.

The affiliate added that there are hearsays that BTS doesn't have the time to film CFs anymore due to their erratic schedule. Currently, V, Suga, Jin, Jungkook, RM, Jimin, and J-Hope are actively promoting their new album, Love Yourself: Tear.

Meanwhile, in a new survey by Culture, Sports and Tourism and Korea International Cultural Promotion Agency, BTS joins Gong Yoo, Song Joong Ki, and other Korean stars for helping boost the popularity of the "Korean wave." With the participation of 7,800 Koreans, ages 15 to 59-years-old, from 16 countries, Asia, America, and Europe, the survey was conducted from October 31 to November 13, 2017.

On the list obtained by Hellokpop, Psy took the number one spot. He was followed by Lee Min Ho on the second spot. The Song-Song couple, Song Joong Ki and Song Hye Kyo, got the third and fourth place respectively. These were their same position from the survey conducted in 2016.

BTS came on the fifth place, followed by Park Shin Hye on the number sixth spot. Goo Yong got the eighth spot, while Suzy Bae and G-Dragon both got the ninth place. Evidently, these South Korean stars successfully brought their popularity not just in Asia, but all over the world.

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