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Privé Director Reveals He Originally Wanted To Collaborate With EXO's Chanyeol, Not Baehkyun

by Betty Potts / May 07, 2018 01:45 AM EDT
The 26-year-old star is about to drop his six-piece streetwear collection on July 1. Photo by SMTOWN/YouTube Screenshot

EXO member Baekhyun now has his own fashion line called Privé by BBH. The 26-year-old star is about to drop his six-piece streetwear collection on July 1, and it will be composed of hoodies, t-shirts, and some other basic pieces.

According to All Kpop, Baekhyun is now Privé's co-creative director. His first meeting with brand director Danyl Geneciran happened in October 2017 and from there, the collaboration started. To kick off his first collection's release, the EXO member is going to unveil his personally-designed apparels every month.

Danyl Geneciran chose to have a collaborator instead of a famous endorser. He told Vogue magazine he wanted to work with an artist who is hands-on and committed to being a part of Privé. As he had worked closely with SM Entertainment, EXO's agency, as L'Officiel's fashion editor, he thought of reaching out to the band.

Originally, he was eyeing Chanyeol to be a part of their brand. However, when Baehkyun arrived at SM's HQ in Seoul in a complete Supreme outfit paired with Balenciaga sneakers, he knew he was the one. "That's when I saw the fit. His personal style," he said.

On the other hand, Baekhyun also told Vogue he was "incredibly excited" to work with Privé as he also personally likes streetwear. In fact, he really wanted to make this kind of clothing. He even described his style ranging from fashionable to just basics that could easily catch everyone's eyes. The EXO member even revealed his usual summer outfit would be a white tee paired with jeans.

His preference for wearing sweatshirts, alternatively, will characterize most streetwear today. Baekhyun even admitted that the go-to outfit of this generation is "comfy and cool clothes," which is definitely streetwear.

Baekhyun's first collection for Privé by BBH is like his second personalized merchandise. Its price will range from $35 for tees, $45 for sweaters, $75 for crewneck sweatshirts, to $90 for hoodies. The EXO member considered this price for the younger generation and his fanbase.

In fact, Danyl Geneciran revealed they didn't want to build a competition against the "high-end fashion street brands." Instead, they wanted Privé to be a street band that is "commercially available and accessible to everyone."

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