Jul 28, 2026 AM EDT - Hannah

South Korea's Government Just Backed a K-pop Festival Built to Rival Coachella

South Korea's government-backed "Fanomenon" festival will bring HYBE, SM, JYP and YG artists together for the first time in December 2027, pairing an 11-day fandom-focused festival with plans for a Coachella-style event in Los Angeles by 2028.