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IU Secures Another Luxury Brand Under Her Belt, Superstar Named Gucci’s Newest Global Brand Ambassador

by Victoria Marian Belmis / May 31, 2022 11:37 AM EDT

May is ending on an amazing note for IU as the global superstar has been named by the Italian luxury brand Gucci as their most recent global brand ambassador!

READ: UAENAs Shower IU With Praises After Returning From The 2022 Cannes Film Festival

On the 30th of May KST, Gucci uploaded a photo of IU on the red carpet at the 75th Cannes Film Festival. In the post, the superstar rocked a glamorous Gucci gown. Fans were stunned at how beautiful IU looked in the dress.


The luxury brand captioned its photo, "Global Brand Ambassador IU was captured at the 75th Annual Cannes Film Festival wearing a Gucci gown with lace rebrodé petal details on the cuffs, as well as sequin flowers and crystal embellishments on the skirt."

Just recently, IU attended the 75th Cannes Film Festival in France. This is because her movie "Broker" was nominated for the film festival's Palme d'Or. 


READ: UAENAs Upset As French Influencer Allegedly Purposely Bumps Into IU At The 2022 Cannes Film Festival

Though IU has been a Korean ambassador for Gucci since 2020, this is the first time Gucci has officially called the "LILAC" singer their global ambassador. Though a representative of Gucci explained, "Due to competition with another brand, it's difficult to reveal exactly when IU signed a contract as a global ambassador."

As of writing this article, IU is now the fourth Korean celebrity to be named as a global brand ambassador for the Italian luxury brand. Prior to the "Broker" star, EXO's Kai, Shin Min Ah, and Lee Jung Jae have been representing Gucci worldwide.

READ: IU Joins PSY, BTS, & Lim Young Woong As The Top Singers Of May, See Full Rankings

Congratulations to IU and the Italian luxury brand Gucci for the amazing partnership!

Stay tuned for more news and updates regarding IU and other Korean stars!

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