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Song Hye Kyo Effect: ‘Now, We Are Breaking Up’ Receives Explosive Reaction

by Victoria Marian Belmis / Nov 25, 2021 04:49 AM EST
Song Hye Kyo

We can't deny the explosive effect of the Hallyu goddess Song Hye Kyo.

The popularity of Song Hye Kyo's newest K-drama, "Now, We Are Breaking Up," is a hot topic not only in Korea but also overseas.

The SBS Friday-Saturday drama "Now, We Are Breaking Up" revolves around a bitter farewell and showcases Song Hye Kyo and Jang Ki Yong's delicate passionate performances and best-in-class melodic chemistry.

READ: Song Hye Kyo Will Reportedly Work With 'Descendants Of The Sun' Director In New Drama

The potential of "Now, We Are Breaking Up" was also proven by numbers. 

"Now, We Are Breaking Up," which has aired four episodes, took first place in the overall ratings among Friday-Saturday dramas for the fourth time in a row.

In its second episode, "Now, We Are Breaking Up" received its highest viewership ratings which soared to 10.5%. What should be worth noting is that "Now, We Are Breaking Up" ranked first in the overall ratings for Friday-Saturday dramas, especially Saturday for two weeks in a row.

In November 2021, powerful dramas are being aired on Fridays and Saturdays on various channels. Among them, Saturday night is called the biggest battleground where all the hottest dramas intersect. 

The warm response and high ratings prove that viewers' love for "Now, We Are Breaking Up" is the strongest.

The actual search engine figures of Song Hye Kyu and Jang Ki Yong's newest drama are also strong. "Now, We Are Breaking Up" ranked first in response to TV searches for dramas for two weeks in a row, according to Good Data Corporation. 

Song Hye Kyo, the center of the "Now, We Are Breaking Up" melodrama, ranked first in the topic of drama cast for two weeks in a row. Related search terms such as "Now, We Are Breaking Up" Song Hye Kyo, "Now, We Are Breaking Up" Song Hye Kyo clothes, "Now, We Are Breaking Up" Song Hye Kyo tears, and related items were sold out one after another, making it the hottest drama. 

Above all, the overseas reaction towards "Now, We Are Breaking Up" is hot. In the video platform ViKi, "Now, We Are Breaking Up" took the top spot in five major markets, including Europe, South America, North America, India, and Oceania. In addition, in the case of Viu channel, which provides global service, "Now, We Are Breaking Up" took first place in several countries in Southeast Asia, including Hong Kong and Thailand.

Although only 4 episodes have been aired, the public reaction to "Now, We Are Breaking Up" is explosive. The number of fans who are enthusiastic about "Now, We Are Breaking Up" and eagerly waiting for the next broadcast of "Now, We Are Breaking Up" is increasing not only in Korea but also abroad. 

This is the reason why you can't miss the remaining 12 episodes of "Now, We Are Breaking Up," the strongest Friday-Saturday drama currently. Meanwhile, SBS Friday-Saturday drama "Now, We Are Breaking Up" airs every Friday and Saturday at 10 PM.

READ: You Need To Add These Upcoming K-Dramas To Your Watchlist!

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