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BTS & TXT’s Younger Sisters? HYBE Announces New Label ‘ADOR’ For Upcoming 2022 Girl Group!

by Victoria Marian Belmis / Nov 12, 2021 05:02 AM EST
Min Hee Jin

Are you ready to be introduced to HYBE's first original girl group?

To the delight of fans, as per recent news, HYBE is creating a brand-new agency to be held by its Chief Brand Officer (aka CBO) Min Hee Jin!

As of writing this article, today on the 12th of November, HYBE confirmed that they would be launching a new independent label dubbed ADOR. This will make HYBE the parent company of ADOR!

Furthermore, CBO Min Hee Jin, who was previously a creative director and board member at SM Entertainment before being a part of HYBE in 2019, will be the upcoming label's CEO.

Moreover, ADOR is at present gearing up to debut a new girl group next year in 2022. The girl group, which will primarily be produced by Min Hee Jin, will mainly consist of members recruited during HYBE's (previously known as Big Hit Entertainment) 2019 "Plus Global Audition."

Fans and netizens are hoping that ADOR's new girl group will have the same or similar success compared to BTS and TXT!

To add to this, ADOR, which will be run completely independently from HYBE with its own unique philosophy and style, will also be trying out new business ventures that have not yet been done or researched by its parent company, HYBE.

"I'm fully prepared to give rise to another change in the music industry through the launch of this new label. Without any fear of taking on new challenges, we will present new artistic IP intellectual property and content that will showcase ADOR's unique philosophy," ADOR CEO Min Hee Jin expressed.

Congratulations to HYBE on the new venture and good luck to ADOR in its future endeavors!

Are you excited to see ADOR's upcoming girl group? More news and details will be revealed once ADOR finalizes its establishment into an official label.

Stay tuned for more news and updates regarding HYBE and ADOR!

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