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Lee Min-ho Is Back To Promote Lazada's Birthday Sale!

by William Huntington / Mar 15, 2021 04:47 AM EDT
Lee Min-ho

K-Drama superstar Lee Min-ho is turning once again into Southeast Asia's favorite star as he returns for Lazada's birthday sale this March 27th. The eCommerce platform is conducting a major sale event in line with its ninth birthday. 

This South Korean heartthrob became famous for the TV drama series "Jumong" and "Boys Over Flowers." Now, he is top-billed and one of the most in-demand endorsers for the shopping website Lazada. 

On March 27th, Lazada is celebrating its ninth birthday with a big sale across its platforms. Lee Min-ho is appearing in all the ads with various versions in the Philippines, Malaysia, Singapore, and so much more, joining the famous celebrities in these countries. 

In the Philippines version of the ad, the actor, with his new hairdo distinct from his previous projects with Lazada, plays the guitar and sings "Happy Birthday" with Filipino personalities and influencers Kathryn Bernardo, Mimiyuuh, and SB19.

Lee Min-ho does a similar act in the Malaysian version of the Lazada advertisement, with a Malaysian star. He also has a Singapore version of the ad, featuring other stars in the Southeast Asian country and Lazada's very own mascot.

In its official statement on its YouTube page, Lazada said, "We are turning nine! (emoji) On our birthday, we are rewarding you with the newest trends, latest assortment, unveiling exclusive content, innovative products and hourly surprise deals! Our birthday becomes a reason for everyone to fulfil their wishes!"

Lee Min-ho has done several other ads and promotions for Lazada, as he has been with the eCommerce platform for several months already. The Korean actor has been part of the November 11th, 2020 big sale, as well as Valentine's day celebration greetings Lazada-themed. 

Started in 2012, this Alibaba Group-owned shopping platform is operating in Southeast Asia, except Myanmar, Laos, Brunei, and Cambodia. 

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