EDITION : English/Korean


‘What's Wrong With Secretary Kim’ Continues Winning Streak Over ‘Are You Human Too’

by Annie Ghie / Jul 09, 2018 05:30 AM EDT
‘What’s Wrong with Secretary Kim’ topped the July Brand Reputation chart for Korean dramas with ‘Are You Human Too’ landing at the bottom half of the Top 10 list. Photo by: tvN Drama/YouTube Screenshot

The popularity of the tvN series What's Wrong with Secretary Kim continues to rise with the said drama surpassing many of its competitors. Recently, the Park Seo Joon and Park Min Young romantic comedy series topped a monthly Brand Reputation chart with competitor drama Are You Human Too lagging behind.

For the month of July, What's Wrong with Secretary Kim was deemed the winner among currently airing South Korean dramas. Recently released by the Korean Business Research Institute, the Park Seo Joon and Park Min Young starrer topped the said chart with an impressive brand reputation index of 13,988,047.

To come up with the monthly scores, the said institute analyzed various information such as consumer participation, media coverage, community awareness, communication and viewership data of 25 K-dramas. For the period of June 6 until July 7, What's Wrong with Secretary Kim landed at first place with high-ranking keyword phrases that included Park Min Young and Park Seo Joon's names, as well as the words "heart-fluttering" and "sweet."

Marry Me Now came in after What's Wrong with Secretary Kim with a brand reputation index of 11,803,607. The said KBS drama's ranking marked the second time that the Han Ji Hye and Lee Sang Woo series landed at number two. Occupying the third to fifth spots are the dramas Mysterious Personal Shopper, Miss Hammurabi, and Suits, respectively.

Unlike What's Wrong with Secretary Kim that topped the July Brand Reputation chart, the Seo Kang Joon starrer Are You Human Too occupied the sixth place on the said list. Apart from the said KBS sci-fi series, other dramas that ranked on the bottom half of the said chart's Top 10 included the SBS drama Wok of Love and Partners for Justice at seventh and eighth place, respectively. The melodrama Come and Hug Me came in at number nine, followed by the OCN time-travel series Life on Mars at tenth place.

Meanwhile, What's Wrong with Secretary Kim recently recorded its highest viewership rating to-date. The drama's tenth episode that aired on July 5 reached an average viewership share of 8.40 percent across the South Korean nation, according to Nielsen Korea. With the Seoul metropolitan area, the same episode posted ratings of 9.54 percent.

What's Wrong with Secretary Kim airs every Wednesday and Thursday on tvN. Are You Human Too releases new episodes every Monday and Tuesday on KBS.

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