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Sulli 2018: Former f(x) Member Now A CEO; Reveals New Business Venture Under SM Entertainment

by Betty Potts / Jun 29, 2018 03:37 AM EDT
The 24-year-old star shared a photo of her business card as the head of her own shop, called Jinri Store. Photo by Sulli.Choi.Intl/Facebook Page

From being a former member of f(x), Sulli is now one proud CEO of her own business. After her mysterious live broadcast on Instagram, the 24-year-old star shared a photo of her business card as the head of her own shop, Jinri Store, on Thursday, June 28.

The business card was seen leaning on a potted cactus. It was bearing Sulli's real name, Jinri Choi, and her business venture, which is a pop-up store under SM Entertainment. "#Jinristore CEO head Choi Jin Ri, please take care of me #first business card," she captioned the snap.

However, it has not yet been revealed what Sulli will be selling in her new pop-up store. But, fans are now celebrating the new business she has. In fact, her post has been flooded with a lot of congratulatory comments. Some fans are even excited that she is back, and they now have a chance to see her again.

Sulli has been using her Instagram account as a channel to update her fans. But, her posts are often a hot topic and controversial. If truth be told, the last time she went on a live broadcast on Instagram made her fans worried a lot.

 #진리상점 CEO 대표 최진리 앞으로 잘 부탁드립니다 #첫명함 A post shared by  설리가진리 (@jelly_jilli) on Jun 28, 2018 at 3:59am PDT  

According to a recent report by Korea Portal, for straight 10 minutes, Sulli was seen shifting from one emotion to another. In one moment she was smiling and seemed to be flirting while looking at the camera. But after a few minutes, her eyes started to get teary and she looked a little distressed. Her actions puzzled her fans and followers.

Her mysterious clip also scared the fans, who started to worry about her well-being. To add fuel to the fire, the photo she posted before she went live confused them more. The picture in question had a quote about pain and love with a caption, "Wishing for a life with only love."

Hence, her fans asked everyone to give Sulli some comfort, and they ended up giving her a lot of words of encouragement. Now that the former f(x) member has a new business that will keep her busy, her followers and supporters are hoping that it will make her live a more positive way of life.

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