Netizens Furious Over Prices and Marketing Method of G-Dragon's 'PEACEMINUSONE' Products
BIGBANG's G-Dragon's "PEACEMINUSONE" fashion products are becoming the talk of the netizens due to the expensive pricing and inappropriate product marketing.
An article from allkpop reported that netizens are furious over the expensive prices of the products sold under the "PEACEMINUSONE" brand. The price of the hat is 228,000 KRW (US $201.80) and the t-shirts are priced at 348,000 KRW (US $308.01). According to the netizens, these are ridiculously expensive and also, according to them, many young fans of the idol could not afford to buy such items, even labeling the singer as inconsiderate.
Netizens also noted the way the price is written out on the brand's website. In the website, the Korean current "won" is written out in English even when a person chose to browse the site in Korean. According to some comments online, this kind of marketing strategy is unnecessary and demand the brand to use Korean throughout the entire site if a person prefers to use Korean as the default language.
Some comments read, "Hmm... I guess I will just stick to buying albums then," "Jessica and G-Dragon are putting a ridiculous price on a basic item by using their name. And it is not just them, but the thing that bothers me the most is that they take an everyday basic piece and just slap a label and price that is out of this world. I really thought that they would actually create a clothing line that would show their inner self instead, they ride the bandwagon of what's already created and put their name on it," "GD, I love you, but please don't be another Kanye," etc.
However, there are also netizens who consider such claims more ridiculous than the price and marketing strategy of "PEACEMINUSONE." Some comments stated, "He is a global star. If you think about his worth, then the prices are understandable," "All brand names are expensive. This is not new," "The price is normal considering that it is by G-Dragon," and more.
