'Brave' Browser Download Rate Increase; Program The Fastest Among Competitors?

The new start-up Brave Software has launched its new web browser that tackles the complexity of digital advertising via a customized ad-blocker which speeds up browsing. The beta version is currently available for download.

On Wednesday, Mozilla's Co-founder Brendan Eich has unveiled his new company's Web browser that quickly launches web results by prohibiting unwanted advertisements and substituting with the preferred ones.

The new brave browser is available for download for Windows, Mac, iOS and Android platforms under an open-source license. This is a beta version of the software currently available and there are bugs that need to be fixed.

The new browser aims at delivering websites at the earliest possible and that kind of speed to be achieved by blocking all third-party cookie advertisements. Users would be the one in control and their privacy is taken care of.

It uses a universally unique identifier to save user's Passwords, Bookmarks and browsing history activity and make it sync across all devices.

There is also a 'Bravery' menu in the browser that can be chosen to indicate whether the user wants ads to show up in their browsing experience or not.

"The way we differentiate for most users, especially as we grow, is through speed, because no other browser blocks all the cookies that are third-party tracking, all the fingerprinting techniques, all the scripts that try to inject ads - we block all that stuff," Eich told VentureBeat. "Pages load 40 percent faster on desktop and as much as four times faster on mobile".

The company believes that upon prohibiting online advertisements and its underlying processes can make Web content be delivered up to 60% quicker. Removing data trackers contribute to 20 % of that speed increase.

"Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe,' impression-tracking pixels, and ad-click confirmation signals", Elich said in a statement, cited Mashable, " The browser sees everything you do, including actions to stop that annoying phenomenon of retargeting where an ad chases you around the Web, often for something you just bought or decided not to buy."

The browser will be aware of all its user's actions and prevent any unwanted advertisement from showing up and replacing it with those based on the user's browsing history.

Currently the beta version of the new Brave Browser is available for download.