BTS, Astro Who Are The Most Popular Boy Group Members This January 2021?

For the month of January, the Korean Business Research Institute revealed who among the long line of boy group members are the most popular. Who topped the list?

Every month, a list of the compiling the most influential boy group members is released. Personal brand reputation data is analyzed together with the participation index, media index, communication index, and community index, all created with consumer behavior analysis.

This January, BTS member Jimin topped the list. Based on the analysis, Jimin's brand has a reputation index of 6,733,150 with the participation index 1,117,444 media index 1,995,789 communication index 1,741,276 community index 1,878,642.

Following in close was BTS' V at second place with a brand reputation index of 6,305,855 with a participation index of 1,582,107, a media index of 2,068,628, a communication index of 1,377,345, a community index of 1,277,775.

In third place was idol-actor Cha Eun Woo from Astro. He is the only non-BTS member in this list's top five. His brand was analyzed to have a brand reputation index of 6,303,509 with the participation index 1,962,024 media index 1,232,339 communication index 1,555,300 community index 1,553,846. Compared to Cha Eun Woo's brand reputation index of 3,777,290 in December, it increased by 66.88 %.

BTS Jungkook grabbed the fourth spot with a brand reputation index of 6,278,503, while BTS Suga ranked fifth with 5,962,089. 

Here are the Top 30 most influential boy group members for the month of January:

1. BTS's Jimin
2. BTS's V
3. ASTRO's Cha Eun Woo
4. BTS's Jungkook
5. BTS' Suga
6. BTS's Jin
7. BTS's RM
8. TVXQ's Yunho
9. BTS's J-Hope
10. Highlight's Yang Yoseob
11. EXO's Baekhyun
12. Super Junior's Sungmin
13. AB6IX's Lee Dae Hwi
14. AB6IX's Park Woo Jin
15. AB6IX's Kim Dong Hyun
16. AB6IX's Jeon Woong
17. EXO's Kai
18. NCT's Jaehyun
19. NCT's Jungwoo
20. VIXX's Ravi
21. TXT's Soobin
22. TXT's Yeonjun
23. NCT's Doyoung
24. NCT's Mark
25. TXT's Beomgyu
26. SHINee's Taemin
27. The Boyz's Hyunjae
28. NCT's Haechan
29. TXT's Taehyun
30. NCT's Jeno