No Artist Has Ever Done This: BLACKPINK Hits 100 Million YouTube Subscribers in 2026
On the evening of February 20, at 7:31 p.m. KST, a counter ticked past a number no musician had ever reached. BLACKPINK's official YouTube channel crossed 100 million subscribers - a first in the platform's history - and the group walked away with YouTube's custom Red Diamond Creator Award to prove it.
Nine years and eight months had passed since YG Entertainment opened the channel on June 28, 2016. In that time, Jisoo, Jennie, Rosé, and Lisa outran every pop act on the planet, pulling past Ariana Grande, Justin Bieber, Ed Sheeran, Eminem, and Marshmello before claiming the top spot among all music artists in September 2021. They've held it since.
The numbers behind the milestone are hard to put in perspective. The channel's 41.1 billion cumulative views are spread across 50 videos that have each cleared 100 million views individually. Guinness World Records has recognized BLACKPINK as the most-viewed band on YouTube - a title that predates and now coexists with this new subscriber record.
The final push accelerated fast. After the group dropped their mini album announcement video on January 15, the channel started averaging 10,000 new subscribers per day - a steady climb that carried them over the line a week before their music returns.
That music, their third mini album DEADLINE, arrives February 27. The five-track project leads with title track "GO" and includes pre-released singles "JUMP" and "Me and My," plus "Champion" and "Fxxxboy." It's the group's first collective studio release in several years, following a stretch of solo work from each member and a world tour that closed out in January with three nights at Hong Kong's Kai Tak Stadium.
