KPop Demon Hunters Immersive Experience: Tickets & Dates
Mastercard credit cardholders got the first shot at tickets this Monday. Everyone else waits until October 1 - for a $39 ticket into a story that, until now, only existed on a screen.
Netflix unveiled "KPop Demon Hunters: The Immersive Experience" this week, a ticketed, walk-through attraction opening November 12 at Netflix House Dallas and November 20 at Netflix House Philadelphia. Netflix members can buy in starting September 29, ahead of the general on-sale.
What guests actually do
The premise picks up mid-story. Guests start backstage with HUNTR/X - Rumi, Mira and Zoey - on what's staged as the group's next tour stop, before the demon Gwi-Ma interrupts the show. From there, visitors follow the group through a neon-lit recreation of Seoul to help restore the Honmoon, moving through interactive sets, 3D effects, live actors and new custom animation built specifically for the attraction. A physical puppet of Derpy Tiger, built with Jim Henson's Creature Shop, appears alongside the digital effects. The film's soundtrack - "How It's Done," "Soda Pop," "Golden" - plays throughout.
"Fans don't just want to watch KPop Demon Hunters, they want to live in the world of HUNTR/X," Netflix chief marketing officer Marian Lee said in the announcement. "Netflix House is where fandoms like this get to live year-round, so it's the perfect home for everything KPop Demon Hunters fans have been asking for."
What it costs
General admission starts at $39 for adults and $34 for children ages 3 to 12. A VIP package runs $89 Monday through Thursday and $99 Friday through Sunday, adding priority entry, all-day access to a Netflix House VIP lounge and an exclusive themed gift. New merchandise, themed food and drink, and photo opportunities tied to the film will be sold at both locations for the length of the run.
The attraction is displacing what came before it: a Wednesday-themed experience at the Philadelphia location and a Stranger Things attraction in Dallas, both closing to make room.
The biggest thing Netflix has
The scale of the rollout makes more sense with the film's numbers attached. KPop Demon Hunters debuted in June 2025 and has since become Netflix's most-watched original film, with more than 670 million views by the streamer's count - and its first-ever theatrical box office winner, pulling in an estimated $16 to $20 million over a two-day karaoke-screening run that rival studios, not Netflix, ended up disclosing. Its soundtrack has outgrown the movie: "Golden" reached No. 1 on the Billboard Hot 100 and went on to win both the Oscar for Best Original Song and the Grammy for Best Song Written for Visual Media.
Netflix House itself is barely a year old. The Philadelphia and Dallas locations, each more than 100,000 square feet, opened in late 2025, combining free public space with paid attractions, dining and retail. A third location is planned for the Las Vegas Strip in 2027. Handing a marquee attraction slot to a Korean-language animated musical, ahead of established franchises like Stranger Things, says something about which of Netflix's properties the company is now betting its physical retail strategy on.
A sequel is reportedly already in motion, with director Maggie Kang and co-director Chris Appelhans expected to return, though Netflix has not confirmed a release window beyond industry reports pointing to 2029. Until then, the closest fans will get to HUNTR/X's world is a neon backlot inside a Dallas shopping mall - open the same week the Grammy-winning soundtrack's biggest song turns a year and a half old.
