CRAVITY Wins Two KGMA Awards as "Lemonade Fever" Era Showcases Group's Evolution
Nine-member boy group CRAVITY wrapped their "Dare to Crave: Epilogue" promotions after demonstrating significant artistic growth through their latest comeback. The group's November release proved their rising status in K-pop with multiple award wins and strengthened stage presence.
Double Win at 2025 KGMA
CRAVITY secured two trophies at the 2025 Korea Grand Music Awards on November 14: Best Stage and Best Artist 10. The recognition came just days after the group released their epilogue album on November 10.
"From preparing the previous album to this comeback, it's been a significant challenge," the group said through Starship Entertainment. "Attempting new music and seeing LUVITY's positive response has amplified our joy in taking on challenges."
The KGMA awards add to an impressive year for CRAVITY. The group previously earned the Performance Award (Male Group) at the 2024 SUPERSOUND FESTIVAL, Best Performance at the 34th Seoul Music Awards in June 2025, and another Best Performance trophy at the 2025 K-World Dream Awards in August.
"Lemonade Fever" Brings Fresh Energy
The funky pop title track features a groovy bass line with lyrics capturing overwhelming romantic excitement. CRAVITY built the 15-track epilogue by adding three new songs-"Lemonade Fever," "OXYGEN," and "Everyday"-to their June full album "Dare to Crave."
Members Serim and Allen contributed lyrics to both "Lemonade Fever" and "OXYGEN," while Allen composed his solo track "Everyday." The album continues CRAVITY's pattern of extensive member participation in songwriting and production.
Throughout promotions, the group delivered powerful choreography using large-scale formations and props. Their performances incorporated diverse styling concepts that highlighted each member's individual charm while maintaining group cohesion.
Strategic Fan Engagement
CRAVITY maintained active communication with fans throughout the comeback period. Creative lemonade-themed teasers and offline promotions built anticipation before release. The group held their first listening party with a "sensory experience" theme, creating memorable moments with fandom LUVITY.
Dance challenges showcasing varied choreography and trending short-form content expanded the group's reach beyond their core fanbase. These efforts allowed both dedicated fans and casual listeners greater access to CRAVITY's music.
What's Next
CRAVITY will appear at the 10th Asia Artist Awards 2025 on December 6 at Kaohsiung National Stadium. Member Allen will serve as MC for ACON 2025 on December 7, the event's 10th anniversary celebration.
With continued artistic development and meaningful awards recognition, CRAVITY demonstrates why they've become one of K-pop's most compelling performance groups in their fifth year since debut.