NCT DREAM and ALLDAY PROJECT Drop New Music Same Day: Who Dominated November 17 Comeback?

Two powerhouse acts released new music simultaneously on November 17 at 6 PM KST, setting up one of 2025's most talked-about K-pop clashes.

NCT DREAM's "Beat It Up" Explores Time's Speed

SM Entertainment's NCT DREAM returned with their sixth mini-album "Beat It Up," continuing the time-themed narrative they established with July's full album "Go Back To The Future." While that earlier release focused on the "direction of time," this comeback shifts to exploring the "speed of time."

The hip-hop title track features aggressive kicks and heavy bass, with lyrics about breaking societal limits and moving forward at their own pace. The group described it as a song that truly shines during live performances, urging fans to experience it with the choreography.

NCT DREAM has evolved considerably since their 2016 debut. What began as a fresh, youthful concept has matured as all seven members entered their twenties. Tracks like "Hot Sauce" and "ISTJ" showcased their ability to balance catchy melodies with powerful performances, consistently topping charts and dominating award shows.

ALLDAY PROJECT Shifts Sound with "ONE MORE TIME"

The Black Label's co-ed group ALLDAY PROJECT released their first comeback single "ONE MORE TIME," previewing their debut EP scheduled for December. The track marks a departure from their hard-hitting debut songs "FAMOUS" and "WICKED."

"ONE MORE TIME" blends liquid drum and bass with trap and hyperpop elements. Members Tarzzan and Bailey co-wrote the track, with production from TEDDY and his Black Label team. The group compared the song's energy to both a "sprint" and a "rollercoaster."

ALLDAY PROJECT made waves when they debuted in June 2025, becoming one of the few successful co-ed groups in recent K-pop history. "FAMOUS" hit number one on major Korean streaming platforms and debuted at number 94 on Billboard's Global 200. They won their first music show trophy just 10 days after debut.

Different Paths, Same Release Date

The simultaneous release creates an interesting dynamic. NCT DREAM brings established star power and a dedicated fanbase built over nine years. ALLDAY PROJECT offers fresh energy and the novelty of a mixed-gender lineup, still proving their debut wasn't a fluke.

Both groups target year-end momentum, releasing new material during the critical award show season when major acts typically drop their biggest projects. The November 17 clash highlights K-pop's competitive landscape, where even release dates become strategic decisions.

For NCT DREAM, "Beat It Up" represents their second 2025 comeback and continues their artistic evolution. For ALLDAY PROJECT, "ONE MORE TIME" tests whether they can maintain the explosive momentum from their debut. Both releases demonstrate the groups' distinct musical identities while competing for the same listener attention.