K-pop Girl Group KISS OF LIFE to Make Official Japan Debut 2024 - S2 Entertainment Confirms
S2 Entertainment announced September 2nd that rising K-pop girl group KISS OF LIFE will officially debut in Japan during the second half of 2024, expanding their global reach after achieving remarkable success since their 2023 Korean debut.
Major Expansion Move for Rising Stars
The four-member group comprising Julie, Natty, Belle, and Haneul will launch their Japan debut with album releases, official fan club recruitment, and planned concerts to connect with local fans. The company launched official Japanese website and social media channels, featuring exclusive welcome videos from members.
KISS OF LIFE has achieved unprecedented success in just over one year since debuting July 5, 2023. The group secured their first-ever music show win on "The Show" with "Sticky" on July 9, 2024, marking a significant milestone for the multinational act.
Proven Japanese Market Appeal
The Japan debut follows strong fan response during their world tour. Their April 2025 concert in Kanagawa, Japan was livestreamed exclusively on the Ponta Pass App, demonstrating substantial local interest. Previously, they held their first Japanese fanmeeting "Hello Kissy" at Tachikawa Stage Garden in Tokyo on February 20, 2024.
Global Tour Success
KISS OF LIFE launched their first world tour "Kiss Road" in October 2024, beginning with two nights at Olympic Hall in Seoul. The tour expanded across North America, Europe, and Asia, establishing them as a global force in fifth-generation K-pop.
Leader's Statement
Leader Julie expressed excitement about the Japanese expansion: "I'm genuinely excited and thrilled to meet Japanese KISSY fans. We're working hard to prepare so we can meet you with great performances and music, so please look forward to it and show us your support."
What's Next
The group will establish "KISSY JAPAN" official fantown with original content and member-fan communication platforms. Details about their first Japan tour scheduled for December and paid membership will be announced later.
KISS OF LIFE's Japan debut represents strategic international expansion following their rapid rise from rookie status to established global act, positioning them for continued growth in one of Asia's largest music markets.