BLACKPINK ROSÉ PUMA Collection 2025: K-Pop Star Launches Designer Collaboration
BLACKPINK's ROSÉ debuts her first designer collection with PUMA, featuring ballet-inspired Speedcat sneakers and monochromatic streetwear launching August 28, 2025.
BLACKPINK member ROSÉ has transformed from global ambassador to creative designer with the launch of PUMA x ROSÉ, her debut collection with the German sportswear giant. The collaboration launched on August 28, 2025, marking a significant evolution in the K-pop star's fashion influence.
Ballet-Inspired Speedcat Takes Center Stage
The collection centers on reimagined versions of PUMA's iconic Speedcat sneakers, with the Speedcat Premium priced at $110 and the Speedcat Ballet at $90. The standout piece, the Speedcat Ballet, features laces that can be wrapped around the leg like classic ballet shoes, reflecting ROSÉ's artistic vision.
Three colorways are available: Black-Warm White and Warm White-PUMA Black versions of the Speedcat Premium, plus a Warm White-PUMA Black-Frosty Pink Speedcat Ballet. Each shoe features ROSÉ's signature "ROSIE" branding and premium leather construction.
From Ambassador to Creative Partner
ROSÉ's journey with PUMA began when she became a global ambassador in June 2024, supporting the brand's "Redesign the Classics" program. The partnership has now evolved into full creative collaboration, with ROSÉ directly involved in the design process.
"This process of collaborating with them was so much fun because I felt like they instantly understood that we had that connection from the get-go," ROSÉ explained to Harper's Bazaar. She compared creating the collection to making her album: "I realized that creating a collection is literally no different than creating an album."
Complete Lifestyle Collection
Beyond footwear, the PUMA x ROSÉ collection includes reimagined track suits, oversized jackets, hoodies, mesh tops, and accessories like X-Small Duffle and Micro Grip bags. The monochromatic pieces feature subtle pink accents and the distinctive "ROSIE" graphic wordmark throughout.
The collection draws inspiration from ROSÉ's personal taste and incorporates PUMA's sportswear legacy, with cohesive monochromatic elements and strategic pops of pink that reference her elevated style.
Global Fashion Icon Status
The PUMA collaboration represents another milestone for ROSÉ, who has become one of fashion's most influential figures. She serves as global ambassador for Yves Saint Laurent (the brand's first in 59 years) and was appointed Member of the Order of the British Empire (MBE) in 2024.
Currently, ROSÉ is touring with BLACKPINK on their Deadline World Tour, which launched in July 2025 and runs through January 2026, visiting 15 cities globally. Her recent collaboration "APT." with Bruno Mars became the longest-charting K-pop song on Billboard's Hot 100 singles chart.
Availability and Retail
The PUMA x ROSÉ collection is available from PUMA.com, PUMA flagship stores, and selected stockists. The launch represents PUMA's continued strategy of partnering with global icons, joining ambassadors like Rihanna, A$AP Rocky, and Dua Lipa.
This collaboration signals ROSÉ's expanding influence beyond music into fashion design, positioning her as a creative force capable of translating her artistic vision across multiple industries.