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J Koo show at the 2015 Seoul Fashion Week | By: Anadolu Agency | Getty Images

Sep 17, 2015 PM EDT - Czarelli Tuason

Global Luxury Firms Cash In On South Korean Pop Culture As Seoul Becomes Asia's New Fashion Hub

Luxury firms are now cashing in on the K-pop culture as Seoul becomes the new fashion hotspot in Asia.

Editor's Pick

The FIFA World Cup Anthem Was Performed in Korean. The Singer Was From an Animated Film.

EJAE & Andrea Bocelli 2026 FIFA Worldcup (KBS)

Jun 12, 2026 AM EDT - Hannah

LE SSERAFIM × ILLIT × KATSEYE "ICONIC BY MISTAKE" — A Good KATSEYE Song Featuring Two Other Groups

ICONIC BY MISTAKE (Source Music, Be:Lift Lab,and Hybe)

Jun 11, 2026 PM EDT - Hannah

Epik High Announces 2026 North America Tour Dates, Presale Starts June 10

Epic High 3.0 Tour (Epic High)

Jun 09, 2026 PM EDT - Hannah

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