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South Korean heartthrob Lee Min Ho endorses skin care brands Innisfree and Etude House. (Photo by Ashley Pon / Getty Images)

Oct 19, 2015 PM EDT - Czarelli Tuason

South Korean Men Are Buying Tons Of Beauty Products Amid A Highly Competitive Society

In a highly competitive society, South Korean men are spending more money on beauty products, with more cosmetic companies using male celebrities as their ambassadors.

Editor's Pick

Super Junior's Kyuhyun Release First Full-length Album, 'COLORS'

Instagram Kyuhyun

Oct 31, 2024 PM EDT - Hugh Jung

SM Entertainment's 30th Anniversary: A Grand Celebration with SMTOWN Concerts and Special Projects

SMTOWN

Oct 23, 2024 AM EDT - Hugh Jung

Xdinary Heroes Delights Fans with 'LIVE and FALL' Themed Cafe: Exclusive Macarons, Photo Cards, and More

Xdinary Heroes

Oct 23, 2024 AM EDT - Hugh Jung

BOYNEXTDOOR Crowned Billboard's 'K-pop Rookie of the Month': Rising Stars Redefining the Boy Next Door Image

BOYNEXTDOOR

Oct 22, 2024 PM EDT - Hugh Jung

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Kyuhyun's First Full-Length Album 'COLORS' Marks 10th Anniversary

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"Drunken Romance" Kim Se-jeong Takes Lead Role in New Rom-Com

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SEVENTEEN Captivates 'Good Morning America' with Powerful Performance

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