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Korea's skin care (Anna Webber/Getty Images)

Dec 11, 2020 AM EST - Tyler Khoo

Most Trusted Korean Skincare Brands

Korean skincare products are the best in the world. Get to know them here.

K-pop group Red Velvet in new K-beauty product endorsement courtesy of South Korean cosmetics brand Etude House. Photo by: Etude House / YouTube ScreenShot

Mar 29, 2018 AM EDT - Jessica Rapir

Red Velvet Nabs New K-Beauty Endorsement, New CF Drops

K-pop group Red Velvet in new K-beauty product endorsement courtesy of South Korean cosmetics brand Etude House.

South Korean heartthrob Lee Min Ho endorses skin care brands Innisfree and Etude House. (Photo by Ashley Pon / Getty Images)

Oct 19, 2015 PM EDT - Czarelli Tuason

South Korean Men Are Buying Tons Of Beauty Products Amid A Highly Competitive Society

In a highly competitive society, South Korean men are spending more money on beauty products, with more cosmetic companies using male celebrities as their ambassadors.

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