'Squatty Potty' Advertisement Featuring Unicorn Go Viral On YouTube! Sales Boost Up By 400 Percent
Squatty Potty CEO, Bobby Edwards' unique marketing strategy for his product "Foot Stool" is paying off well for him excellently, according to Ad Week.
Bobby went a step forward and created a video featuring Unicorn pooping into ice-cream to explain how his footstool is useful for everyone to clear out their system.
The footstool is available in the market for $28 with easy-to-use method.
Refinery 29 reported that the Unicorn is showcased sitting on a pot in the footage and the person standing beside the creature explains how the new Squatty Potty footstool works.
The video also explains the benefits of using the footstool and also what people will miss out on if they don't opt for such product.
The Unicorn video has garnered around 50 million views on social media websites like YouTube and Facebook. The video set up a new high record of views after the company's most popular brand "Poo-Pourri's" commercial on "Girl's Don't Poop" topic with around 34 million views on the Web, reported Daily Star.
Bobby has boosted around 600 percent of the company's online sales with his out of the box advertisement based on pooping Unicorn. The company has also witnessed a 400 percent increase in the retail sales at Bed, Bath & Beyond, which is Squatty Potty Company's largest partner.
"We're still bootstrapping it, and we're very conscious of every marketing dollar we spend," said Bobby Edwards, as reported by Bloomberg. "I thought the unicorn video had the recipe to be a viral success, but I didn't know it would become a phenomenon."
Edwards also said that even his parents were not so sure that his idea of video for such topic would work.
Bobby also used the medium of ABC network's program called as "Shark Tank" to promote the footstool for being able to reach out to a large number of people.
