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Samsung Teams Up With Adidas, Taking Advantage Of LG Electronics' Industry Farewell

by William Huntington / Apr 07, 2021 05:28 AM EDT
Samsung

Over the past few days, LG Electronics officially announced it is closing its mobile phone business worldwide, with the approval of the company's board of directors. 

This South Korean tech company has touted this as a "strategic decision to exit the incredibly competitive mobile phone sector." The closure will be completed by the end of July. What does this mean for LG? It only goes to show that they will comprise four companies, home appliance and air solution, vehicle component solutions, home entertainment, and business solutions. 

LG Electronics' smartphone department is the smallest of the divisions, accounting for about seven percent of the total revenue. Yet, the global smartphone brand experienced a fall in industry shares to two percent in 2020. Nevertheless, it will retain its 4G and 5G core technology patents as they seek to continue to develop communication innovations for 6G.

Samsung, also a South Korean tech company, will gain from the exit. The advantages include the utilization of similar operating systems, including the diverse product lineup. 

Meanwhile, Samsung has launched two new phones in India, the Galaxy F12 and the Galaxy F02s. Galaxy F12 features a 6.5-inch waterdrop notch display with resolution at FHD+, plus a refresh rate of 90Hz. It also includes the 48MP main camera, two 2MP modules, and a 6,000 mAh battery, among many others. 

On the other hand, Samsung Galaxy F02s also has a 6.5-inch waterdrop notch display, yet scaled down to 720 x 1600 pixels in resolution. There are more other features like the 13MP main camera with 2MP units. 

There is so much great news about Samsung. Recently, it has tied up with globally-renowned brand Adidas for the special edition of Galaxy Buds Pro, inspired by the iconic Stan Smith tennis shoes.

Samsung's new pair of Buds Pro is offered in a white and green box which has the limited edition Buds Pro within a snapback hat case. 

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