Big Hit Entertainment, Universal Music Group Plans To Debut A Global Boy Band In 2022!
Big Hit Entertainment and Universal Music Group have rocked the world after they announced details of their "history-making project." The companies will be partnering in creating and debuting a new K-pop band.
According to reports, the members of the K-pop group will be selected through a global audition program. Furthermore, this project is assumed to begin in the year 2022 in conjunction with a Los Angeles-based media partner.
The new joint venture between Big Hit and Universal Music Group aims to further accelerate K-pop as a global cultural phenomenon.
Big Hit is reported to oversee the auditioning process of the future members of the unnamed boy group as their expertise in the discovery, training, and development of new artists is unparalleled. On the other hand, Universal/Geffen Records will produce the music, market, and handle the global distribution of the records.
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, called Big Hit "one of the world's most innovative music entertainment companies, having achieved phenomenal global success by demonstrating that great music can overcome language and cultural differences."
He added that they are very excited to be working with Big Hit Entertainment who is behind the worldwide success of the Grammy-nominated group BTS.
"Lucian, who made UMG what it is today, is without a doubt one of the industry's top innovators. Establishing a joint venture and carrying out various global projects with such a group is truly an honor," Bang Si-Huk, Chairman and CEO of Big Hit Entertainment, shared.
The selection of the group members of the future international K-pop band will follow the "K-pop system" as revealed by Lenzo Yoon, CEO Global and Business of Big Hit Entertainment, which means the selected members will undertake a combination of music, performance, fashion, music video, and direct communication with their fans.
