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BTS, SEVENTEEN, And NCT Leads In Brand Ranking In February For K-Pop Boy Groups

by Victoria Marian Belmis / Feb 14, 2021 03:45 AM EST

Brand reputation is how a brand is viewed by the public. A good brand reputation means that the masses trust in your brand and that consumers are confident to do business with you. So in the K-Pop industry, this means a lot in terms of popularity and earning power.

Usually, the criteria for a K-Pop group's rank is based on communication, consumer media, and community indices. Moreover, the ranking is based on the brand reputation index. This measures the impression your brand makes on the public, if your brand is associated with local numbers, and it also monitors levels of positive engagement in the K-Pop world.

Recently, the Korean Business Research Institute has released the top male groups in K-Pop with the highest brand recognition. The information used to distinguish this ranking was gathered from the 11th of January to the 11th of February.

Currently, the top 3 K-Pop boy groups in terms of brand ranking are Pledis Entertainment's SEVENTEEN at number 3, SM Entertainment's NCT at number 2, and Big Hit Entertainment's BTS at number 1. 

SEVENTEEN in 3rd place

In third place, SEVENTEEN has acquired a brand reputation index of 4,183,589.

NCT in 2nd place

Swooping in second place, NCT has gotten a brand reputation index of 4, 443, 291.

BTS in 1st place

Unsurprisingly at number 1, BTS has been dubbed to have a brand reputation of 12, 696, 615. This is BTS's thirty-third time as number one on brand ranking.

Here is a list of the remaining top 4 to top 30 K-Pop boy groups in brand ranking for the month of February:

30. YG Entertainment's WINNER

29. YG Entertainment's SECHSKIES

28. MLD Entertainment's T1419

27. Pledis Entertainment's NU'EST

26. YG Entertainment's BIGBANG

25. FNC Entertainment's SF9

24. KQ Entertainment's ATEEZ

23. SM Entertainment's TVXQ

22. Starship Entertainment's CRAVITY


20. Belift Lab's ENHYPEN

19. Woollim Entertainment's INFINITE

18. Brand New Music's AB6IX

17. JYP Entertainment's Stray Kids

16. Fantagio's ASTRO

15. Play M Entertainment's VICTION

14. GOT7

13. Woollim Entertainment's Golden Child

12. Starship Entertainment's MONSTA X

11. SM Entertainment's Super Junior

10. Big Hit Entertainment's TXT

9. Cre.ker Entertainment's THE BOYZ

8. Cube Entertainment's BTOB

7. JYP Entertainment's 2PM

6. YG Entertainment's TREASURE

5. SM Entertainment's SHINee

4. SM Entertainment's EXO

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