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Jimin’s ‘Iconic’ Cover In Wall Street Journal Is A Best-Seller in South Korea For The Month

by John David / Dec 17, 2020 11:27 AM EST
Jimin’s ‘Iconic’ Cover In Wall Street Journal Is A Best-Seller in South Korea For The Month

Indeed, brand rankings don't lie! The top idol who's been dominating the top position of the brand reputation rankings for the 23rd consecutive time has also topped the monthly sales in South Korea with his solo cover in the Wall Street Journal's Innovators Issue magazine.

It can be recalled that Jimin maintained his royal status in the brand rankings recently released by the Korean Institute. For November, the King of Pop scored a brand reputation index of 5,192,015.

The idol's high-ranking phrases in his keyword analysis included Filter, ARMY, and innovator. 

Meanwhile, Jimin's highest-ranking related terms included surpass, award, and release. A score of 80.02 percent positive reactions was recorded in Jimin's positivity-negativity analysis.

The Bankable Idol

Jimin's cover recorded the highest sales in South Korea among the group and solo members WSJ magazines. This is based on the records of two of the largest online bookstores in the country. On the Interpark site, Jimin's Innovator Issue ranked 10th, while on the Yes24 Monthly Chart, 6th.

Furthermore, on both Interpark and Yes24, the solo magazine of Jimin also becomes the only lone cover magazine that is ranked among the Top 10 best sellers.

Previously, BTS has been announced by the US daily newspaper, Wall Street Journal as the winner of their 2020 Music Innovator on their 10th Annual Innovator Awards. 

More to the remarkable milestones of the grammy-nominated seven-piece is that they were given a chance to appear as cover of the magazine's Innovator Issues. Each BTS member was also given a chance to be featured by WSJ.

The Unshaken Jimin 

Jimin's cover immediately ranked #1 among the solo covers on several online bookstores in South Korea as soon as the preorders began.

Meanwhile, for ranking first among Top Idols for 16 months as of November, Jimin's selling power evidences his unequaled top brand reputation. Overall, he ranked first among Boy Group members for 25 months, a record that no other idol has ever achieved.  

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