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BTS Expected To Speak About #LoveMyself Campaign At The UN General Assembly

by Jessica Rapir / Sep 20, 2018 09:58 AM EDT
BTS expected to speak about #LoveMyself campaign at the UN General Assembly. Photo by BTS Love Myself Official/Twitter

It will be a packed week for BTS when they arrive in New York next week as the K-pop group has achieved a new milestone. The Bangtan Boys has been invited to speak at a UNICEF event at the ongoing 73rd United Nations General Assembly.

The global impact of the "DNA" hitmakers will be seen once again when they attend the launch of UNICEF's "Generation Unlimited" initiative on September 24 at the UN Headquarters in New York. BTS will be speaking in front of world leaders at the assembly for three minutes, making them the first ever K-pop group to do so.

"Generation Unlimited" is the UNICEF's new global youth agenda that aims to increase opportunities and investments for children and young people aged 10 to 24. A UN diplomat reportedly expressed how special it is for a K-pop act to be invited to one of the UN General Assembly's regular sessions.

Apparently, the K-pop idol group receives an invite from the UN because of their campaign in partnership with UNICEF called "Love Myself." The campaign, which was launched in October 2017, aims to empower youth around the world and also advocates for children's rights. The Korean artists are expected to speak about UNICEF's #LoveMysef and #EndViolence campaigns.

BTS has been promoting the advocacy to end violence against the youth for the past two years. The group has been named as the ambassador of UNICEF's Love Yourself campaign last year. BTS has donated 500 million won ($445,632) to the campaign. As BTS fans worldwide joined the cause, they have raised nearly 1.15 billion won ($1 million) in donations. Additionally, BTS has also pledged to donate part of the profit from their Love Yourself series as well as from the sales of the campaign merchandise.

The Korean boy group has been very vocal about several social issues. They are known not only for their impressive music and dance moves but most notably for the important message in their songs. Most of BTS songs encourage young people to stay true to themselves, be involved in social issues, and most importantly, to love themselves.

Meanwhile, other notable attendees of the UNICEF event are UN Secretary-General António Guterres, UNICEF Executive Director Henrietta H. Fore, and South Korean First Lady Kim Jung Sook. The assembly of the UN's 192-member nations has begun on September 18. It will run through next month.

BTS is also set to appear in The Tonight Show With Jimmy Fallon on September 25. They will also perform live in New York's Time Square for Good Morning America on September 26 before heading to their two-night concert at Newark's Prudential Center on September 28-29.

BTS is currently touring North America for their Love Yourself world concert tour to promote their latest album Love Yourself: Answer. The LP and its lead track "IDOL" were released on August 24. 

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