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BLACKPINK Breaks TWICE’s YouTube Milestone; Jisoo, Lisa, Jennie, Rose To Follow BTS Success

by Annie Ghie / Jun 26, 2018 04:48 AM EDT
BLACKPINK made K-pop girl group history by reaching 100 million views on YouTube for the “DDU-DU DDU-DU” music video in just 10 days. Photo by BLACKPINK/YouTube Screenshot

BLACKPINK appears to be mimicking BTS and TWICE's success in gaining impressive view counts on YouTube. Jisoo, Lisa, Jennie and Rose's "DDU-DU DDU-DU" music video recently broke through the 100 million view count mark.

The four-member South Korean girl group reached a notable achievement in K-pop history with the band's "DDU-DU DDU-DU" music clip. Released on June 16, the said BLACKPINK video achieved a YouTube view count of more than 100 million in less than two weeks.

BLACKPINK reached the said YouTube milestone on June 25 and even bested TWICE's earlier record. The latter was previously named the fastest K-pop girl group to cross the coveted 100 million views with the band's "Likey" music video. Released on October 30, 2016, the said clip achieved the impressive YouTube view count in 34 days.

Given Jisoo, Lisa, Jennie, and Rose's recent achievement, the "DDU-DU DDU-DU" clip marks the sixth time that BLACKPINK achieved the said YouTube milestone. The South Korean group's music videos for hit tracks such as "Stay," "Whistle," "Playing with Fire," "BOOMBAYAH" and "As If It's Your Last" also hit more than 100 million views.

BLACKPINK is also close to beating BTS's YouTube milestone. The K-pop boy band achieved 100 million views with "Fake Love" eight days after it was released.

Similar to BTS's success in the U.S. music scene, BLACKPINK might soon travel to Hollywood. With the growing interest of avid K-pop fans in America, several networks and music producers expressed their intention to feature Jisoo, Lisa, Jennie, and Rose in various shows. However, details of the said girl group's potential promotional activities in the U.S. have yet to be finalized.

Meanwhile, BLACKPINK staged a successful comeback with the band's new mini album titled "Square Up." Launched on June 15, the said album's lead single "DDU-DU DDU-DU" quickly rose through various charts and even became the first K-pop girl group track to enter the Official Singles Chart in the U.K.

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