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BTS Has No Plans To Invade US Market Despite BBMA Win; Stardom Compared To The Beatles

by Choi Ahn Jie / May 31, 2017 02:06 AM EDT
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Despite their recent success overseas, BTS is not planning to shift their focus to the US market. According to the Bangtan Boys, they will continue to create their music in Korean. This doesn't mean that they are not open to collaborating with foreign artists.

In a recent presscon after their Billboard Music Awards victory for Top Social Artist, BTS leader Rap Monster said they have no plans for the meantime to enter the US market despite the opportunity that their win at the prestigious music awards shows presented. He said that BTS members will still focus on creating music in their native Korean because this is how they deliver their message and their music best.

"Since we're Korean singers, we look the best when singing in Korean. If you think about, it's unbelievable that we won a Billboard award. Going back to our debut in 2013, winning a Billboard award was something we never could've even dreamed of," BTS leader Rap Monster said in a report by SBS Pop Asia.

After bagging the win for Top Social Artist in the recently concluded Billboard Music Awards, beating tough competition like Justin Bieber, Selena Gomez, Ariana Grande and Shawn Mendez with an unprecedented 300 million votes from BTS ARMY all over the world, BTS gained global attention and curiosity which caused them to become the most searched topic on Google. Because of fresh interest in the group, the win also generated new members of ARMY, the official BTS fandom.

In a report by Kpopstarz, Billboard representative Bill Amy likened the trajectory of BTS' popularity to that of the legendary band "The Beatles." According to Amy, this was mainly because of the fans' devotion to K-pop group which was reminiscent to the following of the iconic quartet of John Lennon, Paul McCartney, George Harrison and Ringo Starr in the 1960s.  

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