Mercedes-Benz Korea Applauded for Premium Customer Service

by YuGee / Sep 27, 2016 05:42 AM EDT

Event attendants wipe a Mercedes-Benz S-Class S500 automobile, manufactured by Daimler AG, during the company's launch of the new Mercedes-Benz S-Class automobiles in Seoul, South Korea, on Wednesday, Nov. 27, 2013. Daimler plans to double sales in South

Automobile maker Mercedes-Benz is currently getting a lot of praises from its South Korean customers for My Service, the company's after-sales service program.

According to the office of Mercedes-Benz in South Korea, it has invested 190 billion won to inaugurate two additional showrooms, three service centers, and 40 repair work bays. By the end of 2016, German luxury maker is anticipated to have 42 showrooms, 49 service centers, 13 certified used car showrooms, and 775 repair work bays, the Korea Times reported.

At present, the My Service program is implemented at 12 service centers in South Korea. However, according to an official of the company, this number will increase up to 70 percent of all the service centers by 2018.

The investments of the company in boosting the My Service program are part of the vision of Mercedes-Benz Korea President and CEO Dimitris Psillakis.

During a press conference that was held early in 2016, Psillakis said, "The growth rate was the highest among three German premium brands - Benz, BMW, and Volkswagen - and was also higher than the import auto market's average of 24.2 percent. Korea became the world's wight-largest sedan market for Mercedes-Benz."

He continued, "Mercedes-Benz's success in Korea is attributed to our customers' continuous support of our brand. In a bid to keep our sales strong here, we will now look for balanced growth with our customers by providing top-quality after-sales services in accordance with their needs."

On March 2015, the custom-made after-sales car repair service, My Service, was launched. The program allows Mercedes-Benz to provide four various alternatives for customers who go to the service centers for regular maintenance or repair services.

For customers who look for cheaper service expenses, the Economic option is offered while the Lounge option gives a one-on-one counsel regarding the customer's vehicle in a cozy waiting room while waiting for the maintenance or repair to finish. The Speed option is suitable for busy customers who need quick services for their vehicles. Mercedes-Benz Korea also offers pick-up and delivery options for customers who cannot visit a service center.