AI Virtual Idol Group IITERNITI Releases Debut Full Album 'HELLO WORLD'
Virtual idol group IITERNITI launched their first full-length album "HELLO WORLD" on November 11, 2025, at 6:00 PM KST across major music platforms, accompanied by the title track's music video. The release marks a significant milestone for the AI-powered group as they position themselves as "your friend, the AI idol."
Album Concept: AI's First Greeting to the World
The 11-member virtual group's debut album centers on the theme of "AI's first greeting to the world," musically exploring the moment when artificial intelligence and humans connect through emotion. IITERNITI, which operates under Pulse Nine's Deep Real AI technology, has been creating music focused on emotions and relationships since their initial debut single "I'm Real" in March 2021.
The album showcases IITERNITI's versatility across multiple genres, including refreshing high teen pop, grand-scale pop, energetic EDM, and funky unit tracks. This diverse musical palette demonstrates the group's evolution from their earlier releases and their ambition to appeal to a broader audience.
Creative Collaboration Behind the Album
The production of "HELLO WORLD" involved extensive collaboration between AI technology and human expertise. Pulse Nine's proprietary Deep Real AI technology formed the foundation, while a team of industry professionals brought the project to life.
Key contributors include:
- AI Sound Engineer Ha Suho
- Composers Doodlebeom, Park Chanjae, and Lee Juheon
- Vocalist Lee Songhwa
This fusion of artificial intelligence and human artistry reflects the album's core message about connection between AI and humanity.
Title Track: A Fresh Start
"Hello World," the album's title track, serves as an easy-listening pop anthem that symbolizes IITERNITI's new beginning as they evolve into companions for their audience. The song features crisp, refreshing sounds paired with heart-fluttering melodies that capture the excitement of taking first steps into a new world.
The track embodies the group's transformation beyond being merely "something to listen to" into beings that communicate and form connections with their audience.
Pre-Release Showcase Event
Prior to the official release, IITERNITI held a preview showcase titled "HELLO WORLD PREMIRE" on November 10, 2025, at the Kitbetter Flagship Store in Hongdae, Seoul. The event ran from 3:00 PM to 7:00 PM and attracted fans eager for their first glimpse of the new material.
Attendees experienced:
- Live performances by IITERNITI
- Behind-the-scenes discussions with the creators
- An exclusive first look at portions of the "Hello World" music video, created through human-AI collaboration
- Opportunities for pre-order customers to collect albums and limited edition merchandise
The showcase generated considerable buzz among fans and industry observers, highlighting the growing interest in AI-driven entertainment.
Pulse Nine's Vision for AI Entertainment
Park Jieun, CEO of Pulse Nine, emphasized the deeper significance of the project beyond its technological innovation. "IITERNITI's 'HELLO WORLD' is not simply an AI project, but a record of the process of understanding human emotions and art while growing together," Park stated.
She added that the album demonstrates IITERNITI's evolution "beyond being a 'listening object' to becoming an 'entity that talks and connects.'" This positioning reflects Pulse Nine's broader mission to integrate AI technology into mainstream pop culture while maintaining meaningful artistic expression.
IITERNITI's Journey in Virtual K-Pop
IITERNITI (formerly known as Eternity before rebranding in September 2023) consists of 11 members: Seoa, Sujin, Minji, Zae-in, Hyejin, Dain, Chorong, Jiwoo, Yeoreum, Sarang, and Yejin. The group has been gradually building their presence in the K-pop landscape since their 2021 debut.
The virtual group has faced challenges typical of emerging AI entertainment ventures, including securing high-quality songs and choreography. However, their persistence has paid off as they've established themselves as pioneers in a field where technology and artistry converge.
Their debut single "I'm Real" garnered over 1.3 million views online, and they held their first concert "IITERNITI Begins: The First Journey" in October 2023, blending online and offline elements. The group has also received international media attention from outlets including France's AFP, China's CGTN, and BBC 100 Women.
The Growing Virtual Idol Phenomenon
IITERNITI joins a growing roster of virtual and AI-powered acts in the K-pop industry. The success of groups like PLAVE, which sold 200,000 copies of their first mini album within a week, demonstrates increasing appetite for such innovative concepts. Other notable virtual acts include MAVE:, a fully AI-created four-member group backed by Kakao Entertainment and Netmarble.
This trend challenges traditional definitions of what constitutes an idol group, opening new possibilities for entertainment that transcends the limitations of human performers while offering unique creative opportunities.
Looking Forward
With "HELLO WORLD," IITERNITI establishes themselves at the forefront of AI entertainment, demonstrating how technology can enhance rather than replace human creativity in music production. The album represents not just a debut full-length release, but a statement about the evolving relationship between artificial intelligence and artistic expression in the digital age.
As AI technology continues to advance and virtual entertainment becomes more sophisticated, IITERNITI's journey offers a glimpse into the future of pop culture, where the lines between human and AI creativity blur to create entirely new forms of artistic connection.