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South Korean heartthrob Lee Min Ho endorses skin care brands Innisfree and Etude House. (Photo by Ashley Pon / Getty Images)

Oct 19, 2015 PM EDT - Czarelli Tuason

South Korean Men Are Buying Tons Of Beauty Products Amid A Highly Competitive Society

In a highly competitive society, South Korean men are spending more money on beauty products, with more cosmetic companies using male celebrities as their ambassadors.

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Jungkook’s FIFA World Cup Opening Ceremony Performance Now Reached 50 Million YouTube View Milestone

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BTS Member RM Posts a Personal Update to Fans

RM from BTS

May 08, 2023 AM EDT - Serena Martinez

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