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SM Entertainment’s Halloween Party Returns As In-Person Event

by Serena Martinez / Oct 13, 2022 10:06 AM EDT
SM Town Halloween

After 4 years, the infamous SM Entertainment Halloween Event is returning as an in-person event this year. This has been a confirmed in a report from an exclusive media outlet recently.

SM Entertainment's Halloween Party has been one of the events that fans are looking forward to especially when it comes to their favorite groups and talents. Originally stated as a private event exclusively for their artists and staff in 2022, it later gained massive attention in the Kpop fandom as the artists create the most creative and over-the-top costumes in order to win awards.

Fans always looked forward to the official pictures released by the SM Entertainment talents since 2018. It unfortunately no longer held the event in the later years due to health and safety reasons in relation to the COVID-19 pandemic.

Those who won awards during this event especially the "Best Dresser" award are also given the honor of making a generous donation to their chosen charity.

SM Entertainment (known formally as SM Studio) is a popular South Korean entertainment agency and one of the country's largest entertainment companies. As a multinational entertainment agency, they operate as a talent agency, record label, event management, concert production, and music production company. The company is known for being the label for the record-breaking K-pop groups and artists like BoA, TVXQ, Super Junior, Girls' Generation, Shinee, J-Min, Red Velvet, NCT, Aespa, SuperM, Shinhwa, Hyun Jin-Young, f(x), The Grace, Henry Lau, and Fly to the Sky.

The company also co-publishes releases from Japanese record label Avex Trax for artists like Koda Kumi, Nami Amuro, and Ayumi Hamasaki. They are also co-publish releases for artists under Johnny's Entertainment artist like KAT-TUN and Arashi.

The company has an employee population of 498 as of 2020 and they have started to organize concerts and events as strict COVID-19 restrictions have been lifted. 

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