Singapore-Based E-Scooter Expands Operation In South Korea

Neuron Mobility, a Singapore-based e-scooter, revealed on Thursday that it would launch its operation in South Korea on March 5.

According to the company, the easy-to-ride vehicle expansion in South Korea was due to the recent introduction of stricter rules that outline how e-scooters should be ridden and operated.

"We are very excited to launch in Seoul," Neuron Mobility CEO Zachary Wang was quoted as saying in a press release. "Our ethos is to work closely with the city authorities, adapting to meet their needs, particularly when it comes to safety. We look forward to continuing this approach in Korea."

Neuron Mobility will deploy 2,000 new Korean-spec electric scooters starting in Seoul's most affluent Gangnam district and test and refine its operations before expanding to other parts of the capital.

The company's Korean spec scooters are fitted with the world's first app-controlled, Helmet Lock, which electronically secures a safety helmet for every e-scooter-encouraging all riders to follow the law by wearing one.

"Safety is our top priority," Wang said. "It dictates our e-scooter design and also the way we operate them."

Neuron Mobility recently got a contract in Australia and New Zealand, and it claimed its e-scooter business has been successful in these countries and the United Kingdom. The three countries are considered the world's most regulated and safety-conscious e-scooter markets, said the release.

Riders must be at least 18 years old, with a driver's license. They can book and use the e-scooters through Neuron's app, downloaded from the App Store or Google Play.

"We're delighted to launch in Seoul; we've been studying the rise in popularity of e-scooters in Korea for some time. Now that new regulations are being introduced, as well as an increased focus on safety, we think it's the perfect time to bring our safely-leading e-scooters and collaborative ways of working to the city," said Neuron CEO Zachary Wang.