Beyoncé Ties Up With Adidas, Here's How You Can Buy The Collection
Beyoncé's partnership with the world's leading sports apparel brand Adidas, featuring the "Icy Park" catalog has been unveiled on Friday after a series of teasers the singer and her team conducted on social media.
The collection is winter season-inspired, filled with "icy" colors, including light blue, white, pink, and multi-colored ski tag prints. It includes a knit catsuit, latex dress, monogrammed track jacket products, and so much more.
Most of the apparel in the catalog is below US$200, as well as the footwear that includes updates into the various existing Icy Park sneaker collections.
This catalog was launched and went on sale online on Friday and will appear in select Adidas stores worldwide today.
The Adidas collection will be Beyoncé's third collection since signing a contract with the sports apparel brand in 2019. The previous Ivy Park collections sold out within hours when they released them in January and October last year.
Beyoncé's partnership with Adidas is changing the way Americans wear apparel, thus improving their style. The sports apparel company has been tying up with popular celebrities, including Pharrell Williams, Taraji P. Henson, DeRay Mckesson, and Kanye West, who recently divorced from Kim Kardashian after she officially filed the papers.
This partnership with Adidas will also donate up to US$1,000 to the victims of the winter storm in Texas, where Beyoncé was born and raised. She hails from Houston, Texas. With Bread of Life, Inc., the disaster relief assistance stipend will provide a one-time payment to those who are suffering from a "non-recurring, sudden or sudden or emergency-related financial hardship due to an unforeseen or unavoidable event," according to the official provisions of the financial assistance.
Bread of Life, Inc. has been working with Beyoncé to support projects like COVID-19 testing, the Black Lives Matter movement, small business and hurricane assistance, housing programs, women's issues, and so much more.