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BTS Update: Army Hearts Melt Over Bangtan Boys' B-Cut Images For Coca-Cola’s 2018 FIFA World Cup Ad Campaign

by Jessica Rapir / May 09, 2018 05:39 AM EDT
BTS concept photo for Love Yourself: Tear album. Photo by Bit Hit Entertainment/Twitter

Coca-Cola has released new promo photos of BTS for the ad campaign of the beverage company that will run during the 2018 FIFA World Cup in Russia. The first batch of images shows each member of BTS enjoying some bottles of Coke and their Army are freaking out.

The Bangtan Boys has proven their brand reputation as they are one of the most sought-after Korean product endorsers today. The latest addition to their portfolio is Coca-Cola. The group will be promoting with Coke for the 2018 FIFA World Cup in June.

Coca-Cola recently released the B-cut images of BTS members, all holding bottles of Coke except for J-Hope who is holding Coke bottle cap. The concept of the photo shoot was BTS "enjoying the 2018 Russia World Cup with Coca-Cola." BTS Army is losing their mind as each member shows off their playful side and their killer smile. See photos below.

Last month, Coca-Cola announced its partnership with the leading boy band of South Korea. The company cited the group's "energy on stage and passion for music" for choosing BTS to be the face of the Coca-Cola campaign in 2018 FIFA World Cup.

"We chose BTS as our models because their powerful energy on stage and passion for music matched well with the heat of the World Cup that everyone in the world enjoys, and the happiness that Coca-Cola brings in the hot summer. Starting with the Russia World Cup, Coca-Cola will be working with BTS to bring an exciting, special experience for the summer that consumers will enjoy," Coca-Cola said during the announcement.

A snap for the ad campaign was also shared during the announcement. It features the seven-member K-pop group holding a Coke bottle or merch. There is still no word whether BTS will perform during the upcoming World Cup. Coca-Cola has already confirmed that singer Jason Derulo will sing the World Cup anthem, titled "Colors."

Meanwhile, BTS also released two sets of photos ahead of the release of their comeback album Love Yourself: Tear. The O version concept images featured the members' charisma in dramatic black and white visuals. The R version, on the other hand, shows RM, J-Hope, Jin, Jimin, Jungkook, Suga and V clad in denim outfits.

Moreover, the Bangtan Boys has also confirmed that their comeback showcase in their home country will be on through Mnet's BTS Comeback Show. The show air will air on May 24 at 8:30 p.m. KST, a day before the band's appearance on The Ellen DeGeneres Show in the U.S. The BTS Comeback Show will also be broadcast through Mnet Japan, as well as on YouTube, Facebook, and JOOX.

The DNA hitmakers are set to release their new album Love Yourself: Tear on May 18. BTS will then head to the U.S. for their first-ever performance at the 2018 Billboard Music Awards on May 20. They will also embark on a world tour starting in August. The group will be making stops in 12 cities across North America, Europe, and Asia.

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