BLACKPINK ‘As If It’s Your Last’ Gets 10 Million Views Already; Cute Concept Was Yang Hyun Suk’s Idea?

Black Pink has officially returned with the release of their latest single, “As If It’s Your Last”. The group kicked off the promotions of their comeback this week with the release of various teasers. Now that the single is out, fans notice a new side to the group and the girls have come out to explain.

YG Entertainment released Black Pink’s new song titled “As If It’s Your Last” on June 22 at 6 pm KST. The girl group’s return to the music scene was one of the most anticipated comebacks of the season since they have impressed a lot with their earlier songs such as “Boombayah” and “Whistle”. The group was introduced as a powerful girl group, making a whole new identity that makes them stand out from the very start.

However, Black Pink is noticeably donning school uniforms and bright colors in their new upbeat song. The choreography for their new single also boasts of a lot of cutesy gestures, which is a rare sight for artists from YG Entertainment. The members of the said girl group have opened up about this.

Black Pink sat down for an interview recently and revealed that their comeback will showcase a refreshing side to them and feature many of their charms that they were not able to show in their previous promotions. The members further revealed that the big boss of YG Entertainment, Yang Hyun Suk actually encouraged the group to be as cute as possible in their comeback to match the concept of their new song. The public especially the fans are thrilled to see that this comeback has given Black Pink the opportunity to reveal more of their selves.

Meanwhile, the music video for their new single, “As If It’’s Your Last” is turning into a huge hit. In just less than 24 hours, the said music video has already garnered more than 10 million views. As of now, the video has already 11,173,275 views on the group’s official YouTube channel.