BTS Takes The Lead: Tops Brand Value Among Any Other Korean Group
The hit Korean group BTS has been making a name in and out of South Korea as they are currently being tagged as the top band for brand reputation this April 2017. The said boy group competed with more than 100 K-pop idol groups to ace the top of the list, and it seems like their victory has been seamless as expected. What could be the effect of this ranking for BTS?
According to IB Times, The Korea Institute for Corporate Reputation is the organization that is responsible for the said listings. Sources told that the said group analyzed at least 111.93 million pieces of date and information in the context of communication index, participation, media interest and community index. Not just that, the study was made within a reasonable time, as all data were based from March 28 to April 29.
Despite the fact that BTS is not promoting any album right now, they managed to still grace their way to the top with the brand reputation index of 6.48 million, which is the result of 2,666,136 in participation index, 493,876 in media, 2,600,297 in communication index and 722,808 in community index.
BTS was followed by the boy group WINNER with a total index of 4.41 million and the girl group TWICE with an outstanding index of 4.3 million. The three groups were followed by other Korean groups that are also consistently making their way to the top. These include Laboum, EXID, EXO, Apink, Pristin, Red Velvet and Lovelyz.
Meanwhile, SBS reported that BTS has been nominated for a Billboard Music Award in the Top Social Media Artist category. News revealed that the group is already leading from the other nominees. As of now, ARMY is still very determined to let the Korean boy group win the said award.
