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Apple Announces "Today At Apple" For Enabling Advanced Learning Globally

by Alpha / Apr 27, 2017 02:02 AM EDT
Apple employee assists Apple smartphone customers in PJSC electronics store in Mega Khimki Shopping Mall in Khimki, Russia.

A new initiative with a goal to offer expanded and in-depth series of programs and training sessions in its stores has been announced by Apple with the branding title "Today at Apple." Apple is adding huge volume of educational sessions beginning in May 2017 to all 495 stores globally, that will enable learning of more than the basics of using Apple hardware and software along with advanced tips and techniques. In few marketing places, artists, photographs and musicians can be reached directly.

The mission and goal of "Today at Apple" is to augment educational access and expand the growth of community-based - as referred by Angela Ahrendts, Apple's senior vice president of Retail in a news citing Apple stores as "modern-day town squares," Techcrunch reported.

Here before, several Apple's sessions were focused on just learning of how to use its apps and devices. Now a pyramidical line up of over 60 programs will go into other and more advanced topics planned to be attractive creatives and youth to the stores with specific focus on art, music, design and photography.

"At the heart of every Apple Store is the desire to educate and inspire and communities we serve," Angele Ahrendta, Apple's senior vice president, Retail says.

"Today at Apple' is one of the ways we're evolving our experience to better to serve local customers and entrepreneurs. We're creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience who joins this."

Rather than focusing on the just product alone, the class will focus on popular features. For those who are beginning and interested in iPhone photography, Apple will offer six how-to sessions explaining about photo-shooting, organizing, editing, and other essential tasks, AppAdvice reported.

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