Tata Motors Will Present A New Sports Car In The Geneva Motor Show
Tata Motors Inc. is now marking their 20th year of attendance at the Geneva International Motor Show which saw them making strides in the industry from the simple Indica to a sports car. It all started way back in 1998 with the car maker's first passenger car all the way to the Nano in 2008.
According to Live Mint, this year everyone is anticipating the new sports car Tata Motors will reveal since it's the first product that will be launched under the TAMO sub-brand which will feature niche models that uses advance technology. Guenter Butschek, CEO and Managing Director said that the company needed to have a diverse way into the future.
In order to have a secure place in a constantly changing environment, the advance mobility solutions space is a top priority. The TAMO sub-brand will help the company in designing India's automotive footprint with the use of mobility concepts and new technology. TAMO has been set up by Tata Motors as an open platform that will enable the company to network with different tech companies and global startups.
The sub-brand will also help Tata Motors to gain access to innovations, solutions and trends in order to design original products and services in the future. The sports car that will be unveiled at the Geneva International Motor Show will serve as a showcase of the company's advancement under their new program.
Back in 2011 and 2012, Tata Motors presented Pixel at the Geneva Motor Show which was the company's first European city car concept. Megapixel was also featured which showed a sign of excellent innovation looking towards the future of automobiles as cited by the Times of India.
The company also showcased the hatchback Tiago and the compact car Tigor last year. Tata Motors presented the vehicles under the codename of Kite 5 together with a modified version of Hexa called HEXA Tuff.
