Justin Bieber Poses Wearing Nothing But His Calvins In Latest Shoot
Calvin Klein's new campaign for Spring 2016 showed once again the abs and tattoos of Justin Bieber as he posed wearing only an underwear.
The campaign took the original "#mycalvins" tag to the next level. The artists fill out,"I blank in #mycalvins," showing off what they do with the apparel. As a result, many fans found Beiber's latest role very provocative.
According to Harpers Bazaar, Calvin Klein CMO Melissa Goldie described the concept of the new provocative hot deals of Calvin Klein as drivers of cultural conversation.
"This campaign is representative of how culture is evolving as we speak. We're bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation," Goldie said in a press release.
Creators of the new campaign are expecting not just big sales for the garments, but also for the fans to create their own Calvin Klein fill in the blanks in social media.
Bieber's pic on Instagram gained already 1.4 million likes. Some fans said that they wanted the apparel, while some says they couldn't wait for the next campaign.
Bieber is slowly being known in modelling through this three posses: the knowing arch of his eyerbrow, the jauntly flex of his guns, and the louche angle of his leg.
Aside from Justin Bieber, other famous celebrities were shot by Tyrone Lebon for this campaign include Kendall Jenner, Kendrick Lamar, FKA Twigs, Fetty Wap, and Joey Bada$$. Models and actresses Abbey Lee Kershaw, Klara Kristin, and Adwoa Aboah also joined the famous roster.
As the season change, it has been a habit for fans to watch out for the next campaign shoot of Justin Bieber for Calvin Klein.